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New Enterprise Allowance campaign

25th January 2015 Help & Advice, Local Businesses Tags: , , 0 Comments

New Enterprise Allowance (NEA) can provide money and support to help people start their own business if they get certain benefits and have a business idea that could work. It’s part of the government’s policy of helping people to find and stay in work.

Go to for information about eligibility and how to apply.

From 5 January 2015, the eligibility for the New Enterprise Allowance has been extended to include:

  • all Jobseeker’s Allowance and Employment Support Allowance claimants and their dependent partners
  • Income Support claimants who are lone parents or sick
  • Universal Credit claimants in the work related groups

By September 2014, the scheme had resulted in:

  • around 460 new businesses being set up each week – more than 53,000 in total
  • 12,360 businesses being started by people aged 50 or over
  • 10,040 disabled people becoming their own boss
  • 3,920 businesses started by young people

People who don’t qualify for the scheme may be able to get other help with setting up a business.

Find out about other government support for small businesses and read about those who have already benefited from it at theBusiness is GREAT Britain website.

The campaign

The New Enterprise Allowance campaign is supported by entrepreneur Levi Roots. It aims to encourage more people to consider becoming self-employed as a way to get back into work.

The ‘You’re not alone’ campaign slogan highlights the valuable support available from a volunteer business mentor in the early months of trading. Jobcentre advisers help people decide if self-employment is a viable option and explain how the scheme can help.

The campaign is promoted by posters, flyers and social media and press activity. We’ve also published case studies that show how New Enterprise Allowance has worked for people in different occupations.

Could you volunteer to be a business mentor?

Find out about being a mentor and who to contact to become one in New Enterprise Allowance: information for mentors.

Entrepreneur Levi Roots is featured in a video to highlight the benefits of becoming a business mentor to help NEA participants start up their business.

Background to the scheme

New Enterprise Allowance was rolled out nationally between April and August 2011 following a pilot scheme in Merseyside that began in January 2011. In each Jobcentre Plus district, a single organisation works with DWP to administer the scheme – with the exception of Merseyside where 2 organisations have always been involved. The continuing Merseyside pilot also differs in other ways – see New Enterprise Allowance: Qualitative evaluation for more information. If you are interested in joining the Merseyside pilot, please email –

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