Stapleford funeral firm reports steady increase in sales of fingerprint jewellery
A Stapleford funeral company is reporting an increase in demand for a new line of keepsake jewellery which bears the pattern of a loved one’s fingerprint.
Gillotts Funeral Directors says it has seen a notable rise in inquiries for pendants and rings made from silver, gold or white gold and finished with a raised impression of a person’s fingerprint, taken in the days before their funeral.
The company introduced the items last year and sales are still in single figures per month, but interest is growing slowly alongside demand for other so-called keepsake jewellery such as lockets, bracelets and silver or gold hearts designed to hold a small portion of a person’s cremated remains or a lock of their hair.
Joanne Hutsby a partner in the firm, which operates funeral homes in Heanor, Eastwood, Kimberley, Stapleford and Selston, said: “Numbers are still relatively small but there has definitely been a growing demand for fingerprint jewellery from people who want something to remember their loved ones with.
“There is no doubting the powerful symbolism of a person’s fingerprint. The patterns of our fingerprints are totally unique to ourselves and so when they are recreated on jewellery they offer a highly personal reminder of somebody dear to us.”
One customer who bought a piece of jewellery is Pauline Stott, from Eastwood, who wanted a way to remember her husband, Christopher, who died just before Christmas last year, aged 65.
Pauline’s jewellery, a silver heart pendant, features an imprint of Christopher’s index finger on one side and an inscription on the other.
She wears it on a chain around her neck, while her daughters also have their own pendants, also with their father’s fingerprint engraved on one side.
She said: “The heart is really lovely and I wear it every day. Everyone’s fingerprints are unique and this makes me feel that Christopher is still close to me.
“We didn’t know about products like this before we went to Gillotts to arrange Christopher’s funeral and it’s perfect. Everything about the jewellery was totally professional, we have a certificate and know exactly where on Christopher’s finger the impression was taken.
“Christopher was a lovely family man, the nicest man I had ever met. We were together for 43 years and we all miss him terribly.”
The fingerprint jewellery is part of a limited range of keepsakes that Gillotts offers, although the wider market for remembrance products is vast.
They range from diamonds that can be made from a person’s cremated remains to a Canadian company’s service, which involves extracting and preserving people’s DNA so that it can be kept by families as a biological heirloom.
Joanne said: “There are an extraordinary number of ways in which people can remember their loved ones and some of them are extremely way out and definitely not something that we would consider offering.
“We understand that keepsake products are not to everyone’s tastes but we want to offer our customers the opportunity to remember someone they have lost in a way that they would consider to be appropriate and reassuring.
“Funerals are very individual and so is the way people grieve for others. Some people feel a great deal of comfort from having something tangible of the person close to them at all times, which is why we are finding that jewellery is proving to be extremely popular.”